Why Men Should Start Using Eye Serums

Nothing brings people together like a solid beauty routine - and that’s why you need to tell your boyfriend, father, brother, and guy friends about the importance of eye cream for men. More specifically, about our Brightening Vitamin C Eye Serum that hydrates, illuminates, and maintains your youthful look.

We already told you how our Vitamin C collection will fulfill a “hot girl summer” like Megan Thee Stallion, but boys should definitely get in on the fun too. With celebrities like, Chris Pratt and Cristiano Ronaldo, who proudly wear sheet masks on Instagram, it’s clear that beauty is quickly becoming a boy’s game… and there’s no reason not to begin with eye serum. Here are the top 3 reasons to start using it now!

It Helps You Look Younger

With age comes wisdom, and also wrinkles. The skin around your eyes is roughly 10 times thinner and more fragile than the rest of the body - even for men, who typically have much thicker skin than women. This makes it more susceptible to dryness, plus signs of aging like wrinkles and crow’s feet. That’s where eye cream comes in.

Vitamin C and Caffeine are a bit of a dream team for eye cream, and here’s why. Vitamin C erases the dark circles that come with lack of sleep, aging, or genetics… while caffeine tightens the skin around your eyes that can appear as early as your mid-20’s. All your man needs is our Vitamin C Eye Serum to say goodbye to crow’s feet for good!

It Can Erase Dark Circles

Some of us will always have eye bags, no matter how clean our diet is or how many hours we sleep each night. It’s worse for men, who may be reluctant to dab on the concealer (though they totally shouldn’t be!). The good news? There are tons of eye creams made to remove eye bags and look instantly refreshed.

Caffeine isn’t just ideal for giving you a burst of energy, it also helps refresh tired, puffy eyes and makes dark circles disappear. Choose an eye cream with caffeine (like ours, hint hint) to increase microcirculation around the eye area, minimizing blood vessels and darkness to look like you didn’t just stay up all night bingeing Netflix, even if you did.

When you pair caffeine with Vitamin C, it creates the ultimate eye cream for men. This duo works to brighten and conceal discoloration, protect against free radicals, and hydrate your under-eye area to protect against dreaded dark circles.

It’s a Preventative Step

We know what you’re thinking. “My boyfriend is 22, why does he need eye cream now?” But research shows that using eye cream regularly starting in your 20’s can have a profound effect on men’s skin for decades - preventing wrinkles, sagging skin, and eye bags that come with aging.

Men already have a head start when it comes to skincare. According to a 2019 study by The International Dermal Institute, it’s been scientifically proven that men have naturally younger-looking skin than women. For instance, a 45-year old man will have skin that’s roughly 15 years younger than that of a 45-year old woman - even considering that most women have a much more complex grooming routine. You hear that, guys? Your skin is already gorgeous, but using our eye serum and keeping up a proper grooming routine from a young age will keep your skin healthy and hydrated for years to come.

Jasmin Menendez